The Monster Thick Burger just keeps rollin' along - as does anyone who eats them!:

"At 1,420 calories and 107 grams of fat, Hardee's Monster Thickburger couldn't escape notice in these diet-conscious times. Or the jabs of late-night talk show hosts.

Just a day after the Monster's rollout Nov. 15, Jay Leno quipped on 'The Tonight Show' that the megaburger 'actually comes in a little cardboard box shaped like a coffin.' On David Letterman's 'Late Show,' an actor playing the chief of Hardee's corporate parent, CKE Restaurants Inc., in a sketch clutched his chest, then keeled over when asked of any health risks of a burger that size.

'I don't think any of us anticipated anything like the media uproar we've seen,' says Andy Puzder, the real president and CEO of California-based CKE.

But the word-of mouth advertising, coming on top of a new ad campaign, has had just the impact the company wanted. People have just had to try the Monster. All of it.

'You can certainly say it exceeded all my expectations,' Puzder said of sales, although he declined to offer specifics."